Intel, the chip manufacturer, has enlisted the help of Boom! Studios, a comic book publisher, to help with their latest advertising effort for the newly-unveiled Viiv processor. The comic, called Sherree's Secret will feature 20 pages of plot based around the home entertainment system, as well as full page ads from sponsors like Napster, who will tell consumers just why Viiv is so great to use.
Said Boom! publisher, Ross Richie:
We’re reeling! We just received the “Best New Publisher” award from Wizard magazine and got an incredibly favorable write-up in the 1-10-06 “Class of 2005” article in Publisher’s Weekly, and now we’ve been able to work with the world’s largest computer chip maker.